Dressing

The Moncler is a famous brand which is familiar to anyone who loves the mountain activities and easy wearing. The Moncler goods are very popular in the whole world, especially its down jackets. The original name of this brand came from the abbreviation of Monestier de Clermont, a place newar Grenobie where, in 1952 Rene Ramillion and Andre Vincent founded what would become one of the most famous companies.

As early as 1933 he had started up a company by that name, specialising in metal mechanisms for sports: ski poles, bindings, and tent frames. He also provided ski bindings to the French Army, and the people he met and events he experienced through this connection proved to be life-altering. Due to “proven need” during World War II, his company was not seized, and through his contacts with the French Alpine troops, he met Lionel Terray, a decisive player in the history of Moncler.

During its first few years, the company, headed by Andre Vincent, a Grenoble merchant and a friend of Ramillion, who dealt in sports articles, successfully sold solid, sturdy objects: tents, down sleeping bags, a unique model of lined cagoules, and good sewing machines, recovered from a former slipper factory.

The tents in particular met the favour of the market, becoming so famous that they were simply known as “les Ramy” , the symbol of a rapidly developing phenomenon – vacations. Vacations became popular throughout Europe in the 1930’s, but exploded in the post-war period with its new found freedom of movement. They transformed into a ritual that became increasingly popular due to motorcycles, Lambretta scooters (sometimes Vespa‘s), and small cylinder autos that were cheap and manageable. And also thanks to perfect tents, with telescopic poles and outer reinforcement to cover them.

The company started out producing Moncler jackets, initially using the lining from sleeping bags, and were designed to keep workers and those undertaking expeditions in the Alps. By 1968 they had made several technological advances in the product and its linings and by 1968, Moncler had been chosen to be the official manufacturer and supplier to the French winter Olympics team. By 1972 and the next winter Olympics the French skiing team loved the product but demanded a more lightweight product that would give them more flexibility when practising, and thus more lightweight Moncler jacketswere created that are still available today.

Throughout the 1980's Moncler started to get a fashion following with people wearing their Moncler jackets away from the slopes and in urban areas which helped boost the brands profile, popularity and profits. The next big change came for the label in 2003 when it was bought by Italian entrepreneur and fashion enthusiast Remo Ruffini. Riffini placed a much larger emphasis on the styling of the products to make Moncler one of the leading fashion labels, and in 2006 they launched their first fashion collection for women which has proved to be a huge success.

Moncler Jackets